The Qantas kangaroo symbol was originally painted beneath the cockpit of Qantas' first Liberator aircraft in 1944. Source: Supplied
QANTAS is going back to the future with its iconic flying kangaroo symbol by reintroducing the original image to its newest aircraft.
Adapted from an Australian one penny coin, the kangaroo symbol was originally painted beneath the cockpit of Qantas' first Liberator aircraft in 1944.
The original flying kangaroo logo was based on the Australian one penny coin. Source: News Limited
It followed the airline's decision to name its Indian Ocean passage "the Kangaroo Service" which quickly evolved into the "Flying Kangaroo".
Brand, Marketing and Corporate Affairs Group Executive Olivia Wirth said the kangaroo featured on the tail of every single Qantas aircraft had become a symbol of "home" to all Australians.
"Our kangaroo logo represents our proud history, inextricably linked with the development of commercial aviation in Australia," said Ms Wirth.
"A retro livery is the perfect tribute to our iconic flying kangaroo and its 70th anniversary."
The most recent redesign of the flying kangaroo was unveiled in 2007 by designer Hans Hulsbosch. Picture: AFP Source: AFP
She said the airline had flown under many liveries throughout its 94-year history and the original design would bring back a lot of memories for customers.
Qantas will take delivery of the new Boeing 737 from the Boeing Seattle factory in late November.
It will be the 75th Boeing 737-800 to join the Qantas fleet.
The flying kangaroo has become a symbol of "home" to all Australians, Qantas says. Source: AFP
History of the Flying Kangaroo logo:
1944 — The kangaroo was first painted beneath the cockpit of Qantas' first Liberator aircraft G-AGKT, following Qantas' decision to name its Indian Ocean passage the Kangaroo Service. The symbol featured on all later aircraft.
1947 — The winged kangaroo symbol was created for the introduction of Qantas' Lockheed 749 Constellations. They were the first Qantas aircraft to carry the Flying Kangaroo and the first to operate right through to London with Qantas crews. The Flying Kangaroo was later placed in a circle.
1984 — The Flying Kangaroo lost its wings once again in an updated logo and was refined to a more slender, stylised presentation.
1995 — A logo created for the airline's 75th anniversary year was added to all Qantas jet aircraft. It brought together the Flying Kangaroo symbol and the words '75 years' to mark Qantas' contribution to civil aviation.
2007 — Qantas unveiled a new interpretation of its iconic logo, designed to reflect the changing structure of the airline's new generation aircraft, and keeping with Qantas' increasing focus on contemporary design for its in-flight and on-the-ground products.
Qantas' logos through the years. Source: Supplied
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